Define what the mark needs to say.
Share the exact business name, audience, offer, intended uses and any existing identity. Include references that explain your preferences and symbols or styles to avoid.
Logo design · Bloemfontein & South Africa
Logo design.
Your mark.
Your beginning.
A logo should do more than look good. SQAQ develops distinctive names, symbols and lettering into a useful mark, with the versions and files agreed around your business.
IDEAS BECOME IDENTITIES.More than a nice picture
A logo has a job to do.
It needs to identify your business clearly and remain useful in different settings. The right direction depends on the name, the audience and how the identity will be applied.
- Readable at the size you use.
A logo that works on a presentation may need a simpler version for a social profile, small label or embroidered garment. We consider the required applications before agreeing final versions.
- Clear in colour and one colour.
A considered logo system accounts for light and dark backgrounds and uses where full colour is impractical. Reversed and single-colour versions are agreed where needed.
- Prepared for the right format.
A transparent PNG is useful for many screen applications. Scalable vector artwork is normally needed for tasks such as signage and print preparation. Your handover formats are recorded in the scope.
Small details. Real applications.
From a first sketch
to a mark that works.
A useful logo needs to remain clear when it is embroidered, printed in one colour or reduced to a small profile image. Those uses help determine the detail, versions and final file formats your project needs.
Bring the places you plan to use it to your brief. We will agree what is included before design work starts.
Illustrative logo production study.
From brief to a working mark
A clear creative process.
Explore the right design approach.
The agreed scope sets the number of concepts, the included revisions and the presentation format. Feedback is reviewed against the brief so the work keeps a clear purpose.
Resolve the detail before approval.
Check lettering, spacing, proportions and the agreed applications. One authorised approver provides a consolidated list of changes within the included revision allowance.
Leave with files you can use.
Approve the final version and receive the agreed file set and usage guidance. Printing, font licences, trademark searches and additional applications are included only when listed.
Your free logo concept
A first idea.
A world of possibilities.
Tell the creator your business name, audience and design preferences. Explore a first logo concept, save it in your account and bring it to a conversation with SQAQ.
Explore the logo creatorSign in or create and verify your account. One free AI logo creation per account.
A starting concept. Professional refinement and final production files are agreed separately.
Keep the rest of the brand connected
Your logo is
the beginning.
When the logo direction is right, brand identity connects it with your wider colours, type, imagery and message. Corporate identity design applies that system to your business cards, stationery and company documents.
Already have a concept you like? Bring it to your free consultation. We will assess what needs refining and define the professional design work and final files you need.
Book a free 15-minute consultationLogo design questions
The details
worth knowing.
What is the difference between the free creator and professional logo design?
The free creator produces an AI image concept from your brief. Professional logo design includes the agreed creative development, review, refinement and preparation of final versions. An AI image is not automatically editable or ready for every production method.
Will I receive a vector logo?
Specify where the logo will be used and request the required vector formats during the brief. The agreed final file set is written into your scope. The free AI creator provides a PNG concept only.
How many changes are included?
The number of concepts and consolidated revision rounds is agreed before work starts. A different business direction, new concept request or additional application may need a separate scope.
Is a generated logo guaranteed to be unique or trademark-ready?
No. Generation does not provide trademark clearance or exclusive rights. A concept needs checks for spelling, legibility, suitability and similarity to existing identities before you use it commercially.
Can you improve a logo we already have?
Yes. Share the original files if available, explain what must be retained and show where the logo will appear. We agree whether refinement, a redraw or a wider redesign is appropriate.
